Ecom Ventures Intelligence
Ecom Ventures Intelligence is the proprietary analytics platform we build and operate at Digital Ecom Ventures LLC. It consolidates a Selling Partner's sales, advertising, inventory and profitability data into a single workspace, so the team managing that account can see what changed, understand why, and act on it.
What the platform does
Sales and traffic analytics
Reports sales, ordered units, sessions, page views and conversion rate for every ASIN in the catalogue, with parent and child variations shown separately or combined. Any period can be compared against the prior period or the same period last year, filtered to a specific set of ASINs, and exported to Excel. A per-product conversion view tracks sessions against conversion rate over time with a rolling average, so a change in conversion can be separated from a change in traffic.
Inventory monitoring
Tracks units available, days of cover and inbound stock for each ASIN, and flags products at risk of running out of stock based on recent sales velocity and the lead time configured for that account. Highlights aged inventory that is accumulating storage cost.
Advertising analytics
Reports advertising spend, sales, ACoS, ROAS and TACoS across the account and per product, including parent and child ASIN breakdowns. Includes a customer search term report that identifies converting terms worth targeting and terms consuming spend without producing sales, and a targeting report covering keywords and product targets with current versus suggested bids. All reports export to Excel.
Profitability analysis
Calculates estimated net profit and margin per product by combining revenue with Amazon fees, advertising spend and the cost of goods entered for that product. Reports break-even TACoS, contribution per unit, and the effect of returns and refunds on profitability.
Listing audit
Reviews a Selling Partner's own product listing content — title, bullet points, description and keyword coverage — and produces prioritised recommendations for improving it. Includes keyword research that groups and categorises relevant search terms for the product.
Brand analytics reporting
Reports on search query performance, repeat purchase behaviour and market basket data for the authorising Selling Partner's own brand, so the team can see how the brand performs on the searches that matter to it and how buyers return to it over time.
Account monitoring
- Runs a daily automated review of each managed account and flags material changes — unexpected movements in sales, orders, advertising cost or efficiency — so issues are caught while they are still inexpensive to fix, rather than at the end of the month.
Amazon Marketing Cloud (AMC)
Our platform integrates Amazon Marketing Cloud data to provide advanced cross-channel insights. We deliver a full view of the buyer journey, from discovery to sale, using sophisticated multi-touch attribution for every account.
Anomaly detection
By analyzing large volumes of account-level and product-level data, the platform’s AI layer identifies anomalies in performance and flags urgent actions needed to investigate and correct potential issues before they become material.
Availability
Ecom Ventures Intelligence is used by our own team to manage the accounts of Selling Partners under contract with Digital Ecom Ventures LLC. It is not sold as a standalone product.
Questions about the platform or our data handling: audit@ecom-ventures.net
Data Governance
- Encryption of data in transit and at rest using industry-standard protocols.
- System access strictly limited to authorized technical staff under role-based access controls, with all access logged.
- Data utilized exclusively for the authorizing seller's account analysis.
- Core principle: Data is never sold or shared with any third-party entities.
- Permanent deletion of data upon seller request or termination of engagement.
Contact Registry
audit@ecom-ventures.net
Platform Intelligence Documentation
Ecom Ventures Intelligence is a proprietary analytics platform developed for Amazon Selling Partners. The system functions as a read-only integration, accessing seller account data exclusively via Login with Amazon (LWA). Data collected is used solely for the benefit of the authorizing seller to provide specialized insights and performance auditing.
Data Management & Security
- Encryption of data in transit and at rest using industry-standard protocols.
- System access strictly limited to authorized technical staff under role-based access controls, with all access logged.
- Data utilized exclusively for the authorizing seller's performance analysis.
- Core Principle: Data is never sold or shared with any third parties.
- Permanent deletion of data upon seller request or at the end of the technical engagement.
Security Inquiry
For specific inquiries regarding data handling, platform security, or technical audits, please use the contact form or reach out to our security team directly.
Direct Communications: audit@ecom-ventures.net
Detailed information on our data governance can be found in our primary documentation.